Jon-Michael Sherman, co-founder of Pastor Center

● Pastor to Pastor

Pastor, here’s how I actually do it.

Jon-Michael Sherman is a former ARC & CMN church planter, lead pastor, and executive pastor. He has preached over 1,000 sermons, spent the last decade coaching pastors of churches from 200 to 5,000, and is the author of nine books, including Pastoral Intelligence, Preach Like the Greats, The High Capacity Pastor and Pay to Thrive. He is the founder of Pastor Center and SpiritualGiftsPlus. These articles are the systems behind it — preaching, church marketing, AI in ministry, groups, serving teams, and staffing, pay and budgets — written pastor to pastor, in plain steps you can run this week.

1,000+
sermons preached
10 yrs
coaching pastors
8
free courses · 123 lessons
9
books

— Small groups & multiplication

Pastor, I stopped counting groups and started counting leaders. Here’s the math.

Five groups isn’t five leaders — it’s ten. The doubling game that turns 10 leaders into 189, and 50 people in groups into 945, in five years.

6 min read

Pastor, here’s how I recruit small group leaders without begging.

“Who wants to be a leader?” gets silence — it sounds like a title, a competency test, and an unknown time cost. Publish the group list six weeks out and invite passion instead.

5 min read

Pastor, your group leaders are not interchangeable. Learn the four types.

Super Multiplier, Multiplier, Steady, Struggling — same sower, same soil, different yields. How you deploy each type decides whether groups compound or churn.

6 min read

Pastor, your groups fizzle because they never end. Run semesters.

Nobody commits to leading a living-room group forever — but almost anyone says yes to ten weeks. The flywheel and six annual events that sustain groups.

5 min read

Pastor, someone is discipling your people 30 hours a week. It isn’t you — yet.

Two hours a month with you; thirty hours a month on YouTube. The core catechism, the four content buckets, and how one sermon series becomes a ten-week group curriculum.

6 min read

Pastor, small groups aren’t a trend. Here’s the 2,000-year receipt.

Catechism, Benedict, Wesley’s class meetings, Cho’s cells, Simple Church — the methods changed every century. The commitment never did.

8 min read

Pastor, here are the 10 objections to small groups I hear most — answered straight.

“We can’t find leaders.” “Groups fizzle.” “People won’t commit.” None of the fixes is “try harder” — every one is structural.

7 min read

— Church marketing & reach

Pastor, “build it and they’ll come” is not a church marketing strategy.

You show up at the building every day, so you assume your city knows you exist. It doesn’t. Here’s the awareness problem — and the two questions that fix it.

6 min read

Pastor, boosting posts isn’t marketing. It’s gambling.

$15 here, $30 there, $100 before Father’s Day. No targeting, no geofence, no feedback — all risk. The two-budget system that replaces it.

6 min read

Pastor, here’s the church marketing funnel that actually fills a room.

Most pastors’ funnel starts in the parking lot. By then you’ve missed four steps — and marketing alone was never going to close the gap.

8 min read

Pastor, your personal account matters more than the church page.

The church page is a business brand. You’re the primary disciple-maker — and people choose a church because of the preaching, which means they’re looking for you.

6 min read

Pastor, Christmas-and-Easter-only marketing is costing you the other 50 weeks.

Every church in your city bids on the same two weekends. Your dollar goes further — and you actually learn something — the other ten months.

7 min read

Pastor, church mailers don’t work anymore. Here’s where that budget should go.

You send one mailer a year — at Easter — and credit the mailer for an Easter bump that was always coming. The data doesn’t back it up.

6 min read

Pastor, church marketing isn’t expensive. Gambling is.

Real numbers for rural, suburban, and urban churches — plus the three metrics that tell you whether a dollar of ad spend is working.

7 min read

Pastor, “we tried marketing and it didn’t work” usually means one thing.

It usually means: we put it all on red and lost. There are no failed channels — only campaigns nobody measured.

6 min read

— Pastoral defense against dark ideas

Pastor, here’s how to answer “If God is real, then prove it.”

The first temptation in the wilderness came in conditional grammar. Why suffering doesn’t disprove God, and how to stop letting people sit in the examiner’s chair.

5 min read

Pastor, here’s how to answer “What’s true to me is true to me.”

When truth comes off the top, agreeableness takes its place. Why relativism has its feet planted in thin air, and how to point people to the Person of truth.

4 min read

Pastor, here’s how to answer “Nobody can tell me what to do.”

Unmasked, this saying means “I am my own god.” Why self-sovereignty creates chaos it can’t fix, and why a drowning person needs a rock, not more water.

4 min read

Pastor, here’s how to answer “There are many paths to God.”

Many roads up the mountain, and “God knows my heart.” Why universalism denies the cross, mirrors “surely you will not die,” and quietly kills evangelism.

4 min read

Pastor, here’s how to answer “My group identity determines what is true.”

Every tribe and tongue, but no tribe-specific gospel. How to honor people’s stories, teach cosmic justice, and keep identity from outranking Scripture.

4 min read

Pastor, here’s how to answer “I’m more loving than God.”

Nobody says it out loud. They start with Paul. Learn the deconstruction ladder, why it questions the explicit, and why Jesus’ millstone warning applies.

4 min read

Pastor, here’s how to answer “My actions don’t have consequences.”

Grace isn’t a license. Why “holiness doesn’t save you” is only half the sentence, and how to teach freedom in Christ as freedom from sin, not freedom to sin.

4 min read

Pastor, here’s how to answer “I need to do these things to be right with God.”

Legalism confuses the fruit with the root. How to teach conviction without condemnation, and lead people to pray, “In my best effort I could not save myself, but You saved me.”

4 min read

Pastor, here’s how to answer “If it feels good, do it.”

Corinth had the same slogan. Paul answered with two questions: is it beneficial, and has it mastered you? How to use them in counseling, and why fasting is a defense.

4 min read

Pastor, “If I don’t do this, God doesn’t love me” is how cults start. Here’s why.

Cults aren’t always weird. Often it’s just leaving the creed and making a third-tier issue salvific, then using it as a lever of control. How to spot it and reach people caught in it.

4 min read

Pastor, “I have church hurt” isn’t what it sounds like. Here’s what’s underneath.

Real hurt is real, but it’s hurt with a person, not “church hurt.” Why blaming the institution leaves no one to reconcile with, and how to forgive early and often.

4 min read

Pastor, here’s how to answer “I don’t trust pastors.”

The scandal economy and projection have collapsed trust in pastors. Be trustworthy anyway, and when distrust turns into gossip and division, be a strong pastor, not a weak one.

4 min read

Pastor, “We co-pastor” is a hermeneutics question. Here’s my case.

A case for complementarian governance made on hermeneutics, not gender, with respect for egalitarian friends. Disrupt the hermeneutic and you disrupt the authority.

4 min read

Pastor, here’s how to answer “There’s always a middle ground.”

Neutrality sounds wise, but it’s relativism wearing a peacemaker’s clothes. What Keller actually meant by “third way,” and why nuance should lead you to a conviction, not leave you in the gray.

4 min read

Pastor, here’s how to answer “Who’s really behind this…?”

There’s always one more layer, and the church’s version is end-times date-setting. A four-line, first-principles eschatology every camp can sign, and how to point conspiracy energy back to mission.

4 min read

Pastor, here’s how to answer “I’m against every war.”

God gives the state the sword, and “turn the other cheek” is about personal retaliation, not national defense. Just war theory guards against pacifism and against wars of choice.

4 min read

Pastor, “We don’t take hard stances here” is costing you testimonies.

The church growth movement taught us to hide our convictions to protect attendance. Others filled the silence. Where there’s ambiguity there are no testimonies; where there’s truth, there are.

4 min read

Pastor, “Share the gospel at all times; if necessary, use words” isn’t enough.

When eternal justice goes, social justice takes its place and the church becomes a nice NGO. How can they hear without a preacher? Do good, and always use words.

4 min read

Pastor, here’s what’s wrong with “We’ll do anything short of sin to grow the church.”

There are plenty of things short of sin we still shouldn’t do. If you scale a low bar, you scale low discipleship. Measure the new model the way you measured the old one, and don’t worship it.

4 min read

Pastor, here’s how to answer “Small churches are better than big churches.”

Small is pure, big is bad? Micro-churchism romanticizes the un-ideal and caps the church at one leader’s span of care. Here’s why I refuse to limit what God could do.

4 min read

Pastor, here’s how to answer “The church was better back when…”

Hymns, the organ, the ’90s, the 2010s. Everyone’s golden age is different. Nostalgism keeps churches stuck, and here’s the diagnostic question I ask to lead forward.

4 min read

Pastor, here’s how to answer “I’m in it not to win it.”

“I’m above it” sounds spiritual. Defeatism expects the church to lose, and a church that expects to lose usually does. Here’s how I answer it: Christ is victorious.

4 min read

Pastor, here’s how to answer “What does it matter?”

Nihilism is where defeatism ends up, and the black pill feels more like relief than a high. Here’s how I answer it: you reap what you sow, and your labor isn’t in vain.

4 min read

Pastor, here’s how to answer “This money could be used for something else.”

Judas said it first, at the alabaster jar. Here’s how I sort honest feedback from a critical spirit, answer the elder brother, and keep critics from setting the budget.

4 min read

Pastor, “You can’t do that, Jesus” is about authority. Here’s how to answer it.

Peter said “Never, Lord,” and Jesus said “Get behind me, Satan.” Congregationalism points to a bigger temptation: voting on truth. We don’t get a vote. We submit.

4 min read

Pastor, here’s how to answer “Pastors shouldn’t be paid.”

It sounds like budget realism. It’s anti-institutionalism: a denial that the church has any legitimate structure. Here’s what 1 Timothy 5 says, and how to answer it.

4 min read

Pastor, here’s how to answer “If you really believed that, you wouldn’t do this.”

Critics swing the church’s own standards as a club they’d never hold themselves. The serpent did it with Psalm 91. Here’s how to spot it, and the line between comedy and cynicism.

4 min read

Pastor, “I’m amazing and everyone else sucks” is the sermon aimed at you.

In ministry, hubris looks like conviction: nobody on staff can tell the leader no. Nebuchadnezzar, the third temptation, and one diagnostic question for every pastor.

4 min read

Pastor, watch out the moment you say “I would never do that.”

Nobody plans to fall. They exempt themselves one small compromise at a time. Judas, Galatians 6, and the guardrails that keep a pastor in ministry for the long haul.

4 min read

Pastor, the voice that says “Kill yourself” is lying. There’s always hope.

Judas and Peter both failed Jesus. Only one believed he was beyond grace. Pastor to pastor: you’re allowed to be in a bad place, there’s always hope, and you don’t have to be alone.

4 min read

— Pastoral formation: lead, live, last

Pastor, “I can see what’s going on in my church” is a blind spot. Here’s why.

The numbers said launch another location. The real problem was a wrong lesson the pastor learned from pain. Why every lead pastor needs another set of eyes on his church.

4 min read

Pastor, “I don’t need to grow” is still a decision. Here’s the better one.

A vision retreat with eight decision makers, eight visions, and a church of 40. Not growing is a decision. Growing is a decision. Scripture tells us which to make.

4 min read

Pastor, “My preferences matter more than the mission” is keeping people away.

A shofar in the middle of the service, the songs you love that your church doesn’t need anymore, and an older professor who loved to be where babies are being born.

4 min read

Pastor, “I’ll change things later” is costing you the vision God gave you.

A church with about a hundred ministries and one group eating $30,000 of budget. Vision is a filter, not a speech, and it also defines what your church will not do.

4 min read

Pastor, “We’ve always done it this way” won’t get you where you’re going.

Four responses to change, a 16-year-old test for Sunday morning worship, and how to get an organ off the stage: one inch at a time, spending relational equity wisely.

4 min read

Pastor, “You don’t understand my context” is an excuse. Here’s what Caleb saw.

The spies saw the same land and the same giants. Caleb had a different spirit. A campus “nobody succeeds” at, one dorm small group, and hundreds finding Jesus.

4 min read

Pastor, “I don’t have the authority to lead” isn’t checkmate. Make your moves.

A lead pastor whose board wouldn’t give him keys to his own building, and the chessboard every leader is dealt. You have agency. A lot of people quit without making moves.

4 min read

Pastor, “I’m called here forever” may be fear talking. Your assignment can change.

Purpose, identity and assignment are three different things. Only one of them changes. Why some pastors spiritualize staying, and how to hear God’s nudge toward what’s next.

4 min read

Pastor, “Big churches are different” is an excuse. The principles work at any size.

Dysfunction thrives in small churches, and “smaller is better” is often justification, not conviction. Why the principles of effective leadership work at any church size.

5 min read

Pastor, “I don’t have enough resources” is keeping you stuck. Here’s the way out.

Every pastor feels short on money. Most church budgets are being lit on fire. How to audit staff, pay the multipliers, run lean, and make the ask with confidence.

5 min read

Pastor, “We’re not ready yet” is costing you. The only way to get ready is to begin.

The imperfect thing today is another imperfect thing tomorrow. The two-thing readiness test, the churn math, and why action creates clarity for pastors who keep waiting.

5 min read

Pastor, “I’ll never be a good preacher” isn’t true. Everybody can get better.

Your sermon is the new front door, and it’s in your hand. Game film, a year-ahead plan, and preaching it out loud before Sunday will move you up the scale, one step at a time.

5 min read

Pastor, “I’m not qualified to do this”? Good news: none of us are.

The funeral, the grieving mother, the church that outgrows you. Only Jesus was qualified. Peter didn’t walk on water because he was qualified. He walked because he obeyed Jesus.

5 min read

Pastor, “If I finally do this, then people will respect me” is a trap. Live for one validation.

A friend hoped pastoring would finally make his dad proud. Chasing validation compounds, sours your staff and wrecks home. We live for one verdict: “well done, good and faithful servant.”

5 min read

Pastor, “I’m not as good as they are” is stealing your joy. The scoreboard is against hell.

The best Sunday of a church plant, one scroll through another pastor’s feed, and joy gone by nap time. Why comparison sours your team, and the only scoreboard that matters.

5 min read

Pastor, “My identity is my ministry” will crush you. Know who you are apart from what you do.

A friend’s identity crisis months after leaving the church he built, and why the jersey is so hard to take off. Purpose, identity, and assignment, finally untangled.

5 min read

Pastor, “I need everyone to like me” is costing your church. Here’s the way out.

Clutter, ambiguity and a church with no testimonies all trace back to people-pleasing. Why faithful leadership beats approval, and how to have the hard conversation this week.

5 min read

Pastor, “I have to be the smartest person in the room” is a weight God never gave you.

Your authority doesn’t come from your intelligence. You’re an ambassador, a messenger carrying the King’s word. Study hard, choose orthodox over original, then preach with borrowed confidence.

4 min read

Pastor, “I already know enough” is pride in disguise. Here’s how to keep learning.

“Yeah, yeah, I know” is pride, and pride slides into jealousy. How to stay a ravenous learner, from God first and then from anyone who does what you do better, in any tribe, at any age.

4 min read

Pastor, “failure defines me” is a lie. Here’s how to grow through failure instead.

Execution failure is normal; moral failure needs grace, honesty and help. How to learn the right lesson, get back up, bring hidden things into the light, and put restoration above position.

4 min read

Pastor, “this is just who I am” is an excuse you’d never accept from your staff.

You’d never let a staff member hide behind “that’s just how he is.” So why do you? Stop doing you, start doing Christ, and become the leader your team and family need you to be.

4 min read

Pastor, “no one can do it as well as I can” is keeping your church small.

If you’re doing everything, your church stays at fifty. Multiplication isn’t a cool idea, it’s literally your job description. Here’s how to start giving ministry away this week.

4 min read

Pastor, “people should just know what I mean” is hurting your team. Clarity is your job.

Delegation without clarity sets people up to miss. Look in the mirror first, then use a simple handoff script, regular check-ins and real job descriptions so your team can win.

4 min read

Pastor, “if I slow down, everything falls apart” is true. Here’s why that’s the problem.

You’re right: if you slow down, it falls apart, and that’s the problem. Take the bus test, build a team as good as you, and learn to rest without guilt.

4 min read

Pastor, “I have to say yes to everyone” is draining your church. Here’s what gets your yes.

When you say yes, there will be less. How to stop spending your week on sideways energy and give your yes to your team, new people, givers and your preaching.

5 min read

Pastor, “Conflict is something to avoid” could be the ceiling on your church’s growth.

A church stuck at fifty, one toxic big giver nobody would confront, and why you might be just three hard conversations away from finally being able to grow again.

4 min read

Pastor, “People are the problem” is a lie bitterness tells you. Here’s how to love again.

The slow drift from loving your people to dreading the frowning face on one side of the room, and how forgiveness gives you back a clean spirit and a love for ministry.

4 min read

Pastor, “If people leave, I’ve failed” isn’t true. Here’s how to release them with love.

Every pastor carries the scar of betrayal. Why people leave, when it is and isn’t on you, and how to release them with love when seasons change without closing your heart.

4 min read

Pastor, “Loyalty is owed to me” will isolate you. Here’s how real loyalty gets built.

How one real betrayal becomes paranoia, demanded loyalty dressed up as honor culture, and isolation, plus the daily question that builds a team with deep loyalty instead.

4 min read

Pastor, “I have church hurt” doesn’t have to become your personality. Forgive the church.

A bad board, a year of rehearsing it in the shower, and the fork between bitterness and healing. Why bitterness is a cage you hold the key to, and how to walk out free.

4 min read

Pastor, “I’m alone in this” is more of a decision than you think. Here’s who you need.

The pastor in a glass house, and the three tiers every pastor needs: peers from any tribe, mentors who help you get there, and pastors who provide real covering.

4 min read

Pastor, “Taking care of myself is selfish” could cut your race short. Here’s a better way.

A doctor’s warning, a question that cut through (“What if you accomplish all your goals, but you’re dead?”), and why taking care of yourself is how you finish the race.

4 min read

Pastor, “Everything depends on me” is a ditch. Here’s how to work hard and still sleep.

Pastors swing between two ditches: it’s all on me, or it’s all up to God. Here’s the daily rhythm that holds sovereignty and responsibility together without burnout.

4 min read

Pastor, “My family will take care of themselves” is a lie. Lead at home on purpose.

It’s easy to be a great leader at church and a poor one at home. Set a shared vision with your wife, build a wall around your home, and never choose ministry over family.

4 min read

Pastor, “I’m the exception” is the most dangerous thing you can believe. Here’s why.

Every fall starts in the head with one belief: the rules are for other people. A national leader with a jet learned otherwise. Here’s why humility is your best protection.

4 min read

Pastor, “I deserve this” is a warning sign, not permission. Here’s what to do instead.

Leadership is pain and pastoring is stress, but sin is never the outlet. Here’s what you really do deserve, why more pain needs more rest, and how to stop entitlement early.

4 min read

Pastor, “It’s just a small compromise” is how big falls start. Catch it early.

Money, women and fame: the little foxes ruin the vineyard. A secret from a mission trip surfaced ten years later. Here’s how to name what you’ve excused and stop lingering.

4 min read

Pastor, “I can handle what destroys other leaders” is a lie. Get help today.

The longer you wait to get help, the greater the fall. Why hiding sabotages your future, what an old pastor told a caught televangelist, and why the best day to confess is today.

4 min read

Pastor, “God can’t use me after I’ve failed” is the wrong question. Here’s the right one.

What if you never preached again but your marriage, your kids and your walk with God were restored? Why repentance leads to healing, and why being right with God is the goal.

4 min read

Pastor, “Success is attendance, applause, and achievement” will steal your joy.

JM hit every goal in college ministry and was the unhappiest he’d ever been. Why the carrot keeps moving, and how to measure success by faithfulness and leave results to God.

4 min read

Free course · 17 lessons

Elite Preaching — the system behind the sermons.

The decision to be elite, orthodoxy, exegesis, story architecture, the gospel close, and the 12–36 month calendar. Jon-Michael’s complete preaching system, free.

Free course · 11 lessons

Pastoral Artificial Intelligence — the AI advantage.

The wise, Christ-centered use of AI to amplify your calling — never replace it. Doomerism dismantled, the workflows, and the guardrails.

Free course · 16 lessons

Elite Serving Teams — the structure behind growth.

The eight key teams every church needs, right people in right seats, and the full leadership tree that breaks growth ceilings.

Free course · 16 lessons

Elite Groups — don’t just launch groups. Multiply them.

The model chosen on purpose, the group operating system, the leader pipeline, the semester flywheel, and the five-year multiplication roadmap.

Free course · intro + 40 lessons

The High Capacity Pastor — beliefs that change how you lead, live, and last.

Forty old stories pastors tell themselves, and the new belief that replaces each one. Same situation. Different belief. Different future.

Free course · 32 lessons

Sermons of the Serpent — defense against dark ideas.

Thirty things people actually say — in your lobby, on X, in your own head — the ism underneath each one, and how to answer it from Scripture.

Free webinar · 42 min

Church Marketing Myths — stop gambling with the church cash.

The eight myths pastors believe about church marketing, plus the two budget lines, the full funnel, and the channel stack that actually fills a room.

The full library

Nine courses. 164 lessons. One free signup.

Everything Jon-Michael and Eric teach — preaching, small groups, serving teams, engagement, and AI for ministry. Free forever, plus every future release.