Pastor, stop gambling with your marketing.
A free on-demand webinar with JM Sherman busting the 8 myths pastors believe about church marketing — boosted posts, mailers, growth windows, and what actually fills a room.
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Sign up once — instant access to the full 42 min session and the notes.
What you'll walk away knowing how to do.
The two budget lines every church needs — a monthly always-on spend and a separate growth-window budget — and real starting numbers for rural, suburban, and urban contexts
Why boosting a post is gambling, not marketing: no targeting, no geofence, no demographics, no feedback loop
The full church marketing funnel — from the ad someone scrolls past to the plan-a-visit form to the person standing in your lobby
Why the first visit now happens on your YouTube channel and your website, and the exact pages guests look for before they ever drive over
The channel stack in priority order — website, Meta, YouTube, Google (geofenced), TikTok, email — and where mailers actually rank
How to measure real ROI: cost per plan-a-visit, show rate, and cost per first-time guest — so you can turn ads off and on with data instead of hunches
JM Sherman
JM grew up in the magazine business, pastored for years, and then ran a church marketing agency — managing millions of dollars of ad spend for churches from 200 to 5,000 and for secular brands alongside them. This session is a decade of that experience, condensed.
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The full 42 min session with JM Sherman — plus the whole free Pastor Center course library once you're in.
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