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Preach Like C.L.
Franklin.

Head first, heart second: reason it plainly, then sing the same truth home.

Preach Like C.L. Franklin — Head first, heart second: reason it plainly, then sing the same truth home.. A free guide from Pastor Center.
  • ✓7 of his sermons, studied start to finish
  • ✓Ten steps to preach the way he did
  • ✓A fill-in outline in his shape, 9 pages

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— Why he’s one of the greats

Head first, heart second: reason it plainly, then sing the same truth home.

C.L. Franklin came out of the Mississippi Delta, pastored in Memphis and Buffalo, and became pastor of New Bethel Baptist Church in Detroit in 1946. Live recordings of his sermons were sold in record stores across the country, and his Sunday radio broadcasts made him the best-known Black preacher of his generation. His secret: he preached the head first and the heart second, and he never let the second cancel the first. Each sermon opened in plain, reasoned speech. Then, at the story’s emotional turn, he moved into the whoop, a chanted, musical delivery, and used it to restate the lesson rather than abandon it. As the chant rose, he narrowed the sermon to one phrase the people could carry home.

  • 70+Albums of recorded sermons
  • 1946He became pastor of New Bethel in Detroit
  • 1953The Eagle Stirreth Her Nest, now in the National Recording Registry

What makes his style unique

Reason firstPlain, reasoned speech opens every sermon.
The whoopAt the emotional turn, a chanted delivery restates the lesson.
One phrase homeThe chant narrows to one line people carry.
“When it comes to the world of black preaching, all roads go back to C.L. Franklin.”
Jonathan L. Walton, Harvard

Read the full story: How C.L. Franklin Preached →

— Who wrote this

We’re pastors. We’ve had your Monday.

Pastor Center is built and written by pastors — a lead pastor who planted churches, and a church planter who grew one to 4,000 in four years. The same team teaches 9 free courses and 164 lessons. This guide is the short version.

  • 9free courses
  • 164lessons, all free
  • ARCChurches partner

— What you get

What’s inside

Preach Like C.L. Franklin — Head first, heart second: reason it plainly, then sing the same truth home..

  1. 01Why he’s one of the greatsThe story, the numbers and what made his style his own.
  2. 02What he does7 of his sermons, studied start to finish, and the shape they share.
  3. 03How he does itTen steps to preach the way he did.
  4. 04His outlineWhere the time goes, movement by movement.
  5. 05Write one like C.L. FranklinA fill-in outline in his shape, ready for your own text.
  6. 06SourcesEvery quote and number, cited.

— The plan

Three steps. Starting today.

01

Tell us where to send it

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02

Study him in one sitting

9 pages: 7 of his sermons studied, ten steps, and an outline you fill in with your own text.

03

Preach it Sunday

Fill in the outline with your own text and preach your next sermon the way C.L. Franklin would.

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Every guide in one PDF, from Clement of Rome to the pastors filling arenas today, plus the family tree of preaching and the eight styles, beat by beat.

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Keep going through the greats

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